Makeup such as foundation, lipstick, or eye shadow can represent:
- Femininity, as defined by society
- Routine, especially morning routine
- Feeling the need to enhance or change yourself somehow, to increase acceptance by others or yourself
- The idea of preparing oneself or "arming" oneself to go out into the world
- Feeling the need to go along with societal tradition, possibility in order to be accepted
- Wanting to "put on a different face" or be someone other than who you are
- The idea of dressing up or preparing for a special occasion
- Something that comes to mind when you think of that particular type of makeup